Superdough Continues 12th Anniversary Milestone with the Launch of Spy Game Junior Canada at Breakout Brossard

BROSSARD, CANADA (May 23rd) - Following the recent announcement of four newly launched Breakout escape room themes at Breakout Brossard, Superdough is continuing the next chapter of its 12th anniversary milestone with the official launch of Spy Game Junior Canada on May 23.

Located at Quartier DIX30 in Brossard, Quebec, Breakout Brossard is Superdough’s first international franchise and one of its longest-running partners, operating for more than 11 years. The addition of Spy Game Junior marks the outlet’s continued evolution from a traditional escape room location into a larger multi-experience immersive entertainment destination.

Spy Game Junior introduces a family-focused edutainment concept designed specially for children ages 4 to 13 and their families. Unlike conventional playgrounds or escape rooms, the experience combines physical gameplay, storytelling, teamwork, and interactive challenges inside a mysterious toy factory setting.

Each mission is intentionally designed to feel visually distinct, energetic, and interactive, allowing children and parents to experience different styles of gameplay throughout their journey. Rather than relying on passive entertainment, Spy Game Junior encourages active movement, communication, observation, coordination, and collaborative problem-solving through physical play and immersive world-building.

Families and their kids will explore more than 12 unique themed mission rooms where each challenge takes around 5 minutes to complete. Depending on your 1 or 2-hour pass, players can attempt as many missions as possible to collect points through the RFID wrist band and climb the official Spy Rank leaderboard. The ranking system includes:

• Top Spy
• Elite Spy
• Rising Spy
• Junior Spy

Each rank comes with its own character profile, designed to make the experience feel rewarding, memorable, and replayable for families.

Spy Game Junior was originally developed as a pilot project in Malaysia before evolving into a larger international rollout concept. The advanced version is now launching internationally in Canada first, ahead of wider expansion plans in Malaysia. According to Superdough, the concept reflects growing global demand for family attractions that combine active participation, storytelling, and meaningful shared experiences.

“We wanted to create something where parents and children genuinely play together instead of simply watching from the sidelines,” said the Johnny Ong, CEO of Superdough.

Founded in Kuala Lumpur in 2014, Superdough has grown from a local escape room creator into an international immersive entertainment company with brands spanning escape rooms, interactive mission gameplay, horror experiences, and family edutainment attractions.

Its growing portfolio includes:

• Breakout Escape Room
• Spy Game
• Hauntu immersive horror experience
• Spy Game Junior

Today, the company operates and collaborates across multiple international markets including Malaysia, Canada, South Korea, and the United States. As Superdough marks its 12th anniversary, the company says its focus remains on sustainable innovation, localization, and building immersive experiences that encourage real-world social interaction.

The launch of Spy Game Junior Canada in Brossard Quebec further strengthens Superdough’s position as one of Southeast Asia’s emerging creators of exportable immersive entertainment intellectual property, while opening new opportunities for international franchise and partnership development.

To learn more about our franchise, find our more here.

To be in touch, please reach out to business@superdoug.co