Superdough Sdn Bhd began as a bold idea in 2014, founded by five young Malaysians with a mission to transform the entertainment industry. Our journey started with Breakout Escape Game, where our first location was in Avenue K mall, Kuala Lumpur, in 2014, and was followed with a second location at NU Sentral in 2015. As we grew, so did our ambition—to reimagine entertainment by crafting unique, story-driven experiences that captivate and immerse audiences

In 2018, we pushed our creative boundaries with the launch of Hauntu at The Linc, Kuala Lumpur. This immersive, live-theater horror experience blends narrative performance with actor guided interactions, offering customers an adrenaline-fueled adventure. The demand continued to grow, and we expanded our brand with our third Breakout outlet at The Shore Shopping Gallery in Melaka, and closely followed by Spy Game at The Curve, both in 2022. Through our years of crafting experiences, we realized that clients and customers alike sought games that combined horror with intense, pulse-pounding action. This inspired Spy Game, a thrilling hybrid that brings these elements together using live actors or what we called NPC guards for a heightened sense of excitement and immersion.

In 2023, we expanded with our 2nd Hauntu outlet at The Curve, Damansara, and, in alignment with our motto—Always Fun Experiences—we introduced Spy Game Junior in 2024, designed specifically for families and kids. By broadening our brand to include family-friendly experiences, we created something that would delight customers of all ages, making us a brand that’s perfect for everyone.

Over the past decade, we’ve sharpened our expertise and reputation, solidifying Superdough as a leader in immersive entertainment and family attractions. This growth has led us to expand beyond Malaysia’s borders, with escape room franchise locations in Middletown, Delaware; Busan & Seoul, Korea; and Brossard, Canada. Our recent 2nd store expansions in Busan, Korea, and a forthcoming outlet in Texas, USA, are just the beginning. For our clients, this means a partnership with a brand that’s globally recognized, resilient, and innovative.

Superdough provides a full suite of support to our business clients, ensuring high-quality games that require minimal space but deliver maximum revenue potential. With our diverse range of offerings, we create profitable and engaging entertainment that’s adaptable to a variety of spaces and audiences.

As we continue expanding globally, our dedication remains unwavering—to bring fun, one-of-a-kind experiences to life, to every part of the world.