Popular Escape Game Theme Rooms that Attract Players

Setting up your escape room business can be a very fun endeavour, giving you the opportunity to unleash your brains as well as your creativity. While room themes are limited only by your imagination, it may be wise for the first timer to refrain from creating rooms that are too obscure or abstract. Tried and tested genres often perform better and appeal to a cross section of people in the middle demographic that will make up most of your business. While you may desire to be as original as can be, sticking to tried and true themes will ultimately be a safer bet for an escape room business.

In our experience, the following themes will consistently attract players to your business, and they are listed here in no particular order. 


1. Haunted theme room

There is something that just ignites the imagination when it comes to exploring the darker shadow side of human beings. Throw in some scares and you have a clear winner of a theme. The combination of two popular elements – ghosts and horror is a sure winner and is bound to attract many players. 

2. Wonderland or Magical Themes

This is a popular genre for families. Wonderland themes are not only age appropriate, they can also be visually stunning rooms able to accommodate a variety colours, textures and music. Families with young children especially may be drawn to this genre of room as the bright colours and carnival like atmosphere will keep the attention of young children. Teenagers could also appreciate the witch or wizard themes that usually fall under this genre and rooms of these themes are often the most aesthetically memorable. 

3. Adventure Themes

Appealing more to the younger adrenaline chasing set, there is nothing like a race against the clock to set the pace of the room right out the gates. This high octane theme is popular in mobile games and for good reason. There is something about new adventure that ignites the daring in us, be it time travel, saving the earth or surviving a catastrophe. A well designed adventure escape room also lends itself well to connect the storyline to the puzzle.. Adventure room in realistic set up rooms can sometimes feel more immersive than fantastically themed rooms. Everyone enjoys a good caper and this theme is bound to be a people pleaser. 

4. Murder Mysterry

For the more cerebral, mature customer, a murder mystery is something that could get you rave reviews. Unlike the other theme rooms, a common feedback for murder mysteries is the realness of the experience, as players feel as though they really are solving a crime in real time. These rooms tend to be cryptic and quiet, and players get to enjoy the feeling of being truly immersed in the storyline and narrative without distractions. This theme room also appeals to the young adult set and can be designed to a higher level of difficulty. Murder mysteries also accommodate plot twists very well. A good murder mystery is something many enjoy and that is reason enough to include this theme in your collection of escape rooms.